Juana-Catalina Rodriguez

Disruptive Innovation

Disruptive Innovation Borders

7 Lessons From How Borders Group Failed To Unsettle Disruption

5 April 2022 No Comments

And how companies should take the competition seriously and be willing to make changes when necessary. Falling off a perch is not a pleasant feeling for an individual or a company. However, falling is a trait among warriors, and rising after a fall is a hobby for champions. For this to happen, an individual or a company needs to be sitting right up to the pile of all other competitors for several years to lose track and fall so hard that the company usually ends up in a bankruptcy file. I love bookstores, and visiting Borders at its time was

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Seven Stunning Lessons From How Toys “R” Us Failed To Handled Disruption

29 March 2022 No Comments

Why do some companies not see disruption coming while others harness the power of disruptive innovation? I remember my first visit to a Toys “R” Us store in New York. I was impressed with their product endcaps, massive inventory, and spectrum of merchandise. In the end, nostalgia couldn’t save them. Instead, the once-mighty retailer struggled to keep up with changing consumer trends, environment, and technology. As a result, the company lost $2.4 billion in 2017 and filed for bankruptcy in September 2018. Like Toys “R” Us, Blockbuster, and many other entrepreneurs, we see more companies missing the disruptive innovation opportunity

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Seven Surprising Lessons From How Blockbuster Failed To Handled Disruption

22 March 2022 No Comments

A cautionary tale of a business that failed to identify that they were being disrupted “Success is a lousy teacher. It makes smart people think they can’t lose.” –Bill Gates Falling off a perch is not a pleasant feeling for an individual or a company. However, falling is a trait among warriors, and rising after a fall is a champion’s hobby. For this to happen, an individual or a company needs to be sitting right up to the pile of all other competitors for several years to lose track and fall so hard that the company usually ends up in

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Unsettled Disruption Award Winning Book

Maincrest Media Book Award For Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation

20 March 2022 No Comments

🥳. WOW YES, change is evolution 🪅 Unsettled Disruption has been selected for a Maincrest Media Book Award in the Entrepreneurship & Small Business category. « 𝘍𝘰𝘳 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴, 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘢𝘯𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘵𝘰 𝘳𝘦𝘥𝘦𝘧𝘪𝘯𝘦 𝘵𝘩𝘦𝘪𝘳 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘢𝘤𝘦 𝘰𝘧 𝘶𝘯𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘵𝘪𝘮𝘦𝘴, 𝘜𝘯𝘴𝘦𝘵𝘵𝘭𝘦𝘥 𝘋𝘪𝘴𝘳𝘶𝘱𝘵𝘪𝘰𝘯 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘢 𝘴𝘮𝘰𝘰𝘵𝘩 𝘢𝘯𝘥 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯. » 𝐂𝐑𝐈𝐓𝐄𝐑𝐈𝐀 CONTENT: The content of the book is factually accurate, well-thought-out, and well-researched. The information contained in the book will enhance a reader’s understanding of the book’s topic. ORIGINALITY: The author has a clear purpose for writing the book and presents new, original ideas, research, information, or

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Why All The Innovation Fuss About Ideas. Innovation Requires Much More Than That

4 January 2022 No Comments

While some make no distinction between good ideas and innovation, there are several pit stops in an entrepreneurship journey. Global and local markets are becoming highly saturated and volatile. This increased competition and changes in consumer behavior have pushed businesses to innovate within their realm. Yet, when talking about finding ways to make a difference, most companies believe that the answer to innovation lies in brainstorming more ideas. According to the Massachusetts Institute Technology experts, innovation can be defined as the “process of taking an idea from inception impact.” While simplistic, this definition truly captures the gist of innovation and helps differentiate

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Unsettled Disruption

The Immediate Need Of Getting Disruptive Innovation Right

15 December 2021 No Comments

“If you allow the fear of failure to become a barrier, you’re already putting roadblocks in your way.” Richard Branson It was the late’90s. I was working in a company that was the market leader of French fries across all regions, selling our products to big chains like McDonald’s, Burger King, and Wendy’s. We got around 80 percent of supermarket shelf space. Our position was very comfortable, and frozen French fries represented 95 percent of our business. I had recently been named marketing director of the Andean region. The regional CEO came, very worried, to my office that morning. He’d

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Reinventing Towards A Circular Business Model: The Challenges

19 July 2021 No Comments

Last week, I listened to the news about temperature records, the gulf Mexico fire, and the rise of the delta variant. Like many of us, I wonder what we can do to change. Yet, as the global population increases and the demand for raw materials expands exponentially, the supplies are decreasing, and the planet is warming us about the limits of our linear model. For that purpose, we need to increase awareness and join our effort to disrupt the current model and move towards a “humanity model.” We all have the power to change and contribute to this transformation. It’s

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One step towards Sustainable Future – The Circular Business Model

6 July 2021 No Comments

Yesterday evening, I was listening to the news about temperature records, the gulf Mexico fire, and the rise of the delta variant. Like many of us, I wonder what we can do to change. Yet, as the global population increases and the demand for raw materials expands exponentially, the supplies are decreasing, and the planet is warming us about the limits of our linear model. For that purpose, we have to move towards a “humanity model” of lifestyle in which we progressively eliminate waste. So I decided to pin my pen again and continue sharing this movement towards the circular

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How a business model evolves while harnessing the power of disruptive innovation? Eight examples that will inspire you

1 June 2021 No Comments

That evening of 2007 autumn, I was digging into Chris Anderson’s book “Free” [97], searching for inspiration to support a new business model proposal. We were launching a novel offer, and it was required to revamp our original model. So, I was going to present to the innovation board a “freemium model,” which was a disruptive approach at that time for a very traditional company. After almost 12 years, I faced the same challenge while proposing a customer move on from their initial one-set-up-fee model to a subscription model. It took me three months to convince him. I was lucky enough

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Fashion should not be about fast but about investing in style – The Future of Fashion Is Circular

23 February 2021 No Comments

Let’s face it; we all have been there buying a handful of clothes off the ‘sale’ rack just because we were getting three T-shirts within the price of two. But most of the time, we ended up using those discounted T-shirts merely once. Have you ever thought about what will happen to the worn-out T-shirts, handbags, or sneakers which you discard for being no longer wearable? Chances are, you probably haven’t. Of course, that isn’t always the case. A pair of gloves that you bought for your granny ends up in your wardrobe after her death holds great emotional value,

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