Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation
Advisory services, training, and programs designed to equip your organization with the mindset, capabilities, and tools needed to inspire and drive innovation.
The companies that thrive tomorrow aren’t the ones playing it safe today. They’re the ones bold enough to disrupt before they get disrupted.
In an exponential age where entire industries can vanish overnight, Unsettled Disruption isn’t just another business book—it’s your guide. When global events like pandemics, climate change, and technological breakthroughs can collapse economies in the blink of an eye, standing still is the riskiest strategy of all.
Author Juana Catalina Rodriguez strips away disruptive innovation, revealing why some companies see change coming while others are blindsided. This book is a practical blueprint packed with real-world tools, battle-tested concepts, and proven business cases developed over years in the trenches.
Unsettled Disruption shows you how to define your strategic purpose, join the ranks of changemakers, and build the strategy needed to survive uncertainty and profit from it. You’ll learn to connect the dots toward sustainable transformation and discover the reasoning behind why disruption strikes, regardless of industry.
The paradigm has already shifted. The question isn’t whether disruption is coming—it’s whether you’ll be the disruptor or the disrupted.
Ready to harness the power of purpose-driven innovation?
In the North Pacific, a swirling mass of plastic three times the size of France became a
If you’re a leader who wants sustainability to create real value—for customers, stakeholders, and the world—not just satisfy a compliance checklist, you already know the hardest question isn’t why. It’s where do I start?
Unleash Impact answers that question with a practical, proven approach: the 3V Framework.
Written by co-authors from the Stanford LEAD community—technology analysts, sustainability advocates, financial strategists, clean-transport pioneers, cybersecurity leaders, ESG experts, and corporate intrapreneurs—the book draws on decades of frontline experience across agriculture, food, fashion, transport, mining, technology, finance, and well-being.
You’ll move through three parts: demystifying what impact really means, learning how industries are leading the way through candid case studies, and mapping your own roadmap for lasting transformation. Because this is an evolving handbook built by changemakers for changemakers, it’s designed to grow with you as your strategy sharpens and your ambitions scale.
The future is being built right now, by people willing to shape it. This is your invitation to be one of them.
The toughest innovation battles aren’t won in the marketplace. They’re won—or lost—in boardrooms, budget reviews, and the corporate corridors where great ideas quietly disappear.
If you’ve ever pitched a game-changing idea only to watch it stall, get watered down, or die in committee, this book was written for you.
You are not alone.
Igniting Innovation is the field guide for every corporate innovator who’s felt like David staring down Goliath. Author Juana Catalina Rodriguez has been there. Over 25 years, she’s driven innovation across industries and worked with hundreds of intrapreneurs worldwide. Her most important discovery? The obstacles you face aren’t personal failures—they’re patterns. And patterns can be beaten.
Standing still is the biggest risk of all.
Since 2019, the pace of change has surged 183%. Yet more than half of business leaders admit their organizations aren’t ready for what’s coming. Six powerful forces—from AI disruption to climate mandates—are reshaping the global business landscape faster than most teams can respond. The gap between companies that adapt and companies that stall is widening by the quarter.
What this book gives you
Igniting Innovation SERIES pulls back the curtain on why 3 out of 4 corporate innovators feel unsupported—then hands you a practical playbook to change that. Inside, you’ll find:
This is your blueprint for turning bold ideas into business reality—and for building the influence to make change stick.
The future won’t wait. It’s being built right now by people willing to shape it. The only question is whether you’ll be one of them.
Be first in line.
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