Juana-Catalina Rodriguez

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Innovation

Solving the Right Problems,

Building Scalable Solutions

Advisory services, training, and programs designed to equip your organization with the mindset, capabilities, and tools needed to inspire and drive innovation.

About Juana-Catalina

Juana-Catalina Rodriguez is a two-time award-winning author of Unsettled Disruption and strategic advisor on innovation, disruption, and leadership. With over 25 years of experience driving innovation across diverse industries, she has navigated the challenges and wins of challenging the status quo.

Five years ago, Juana-Catalina took a step back to help intrapreneurs, founders, and entrepreneurs face obstacles in pushing boundaries and fostering innovation. This journey of exploration led her to write her first book, Unsettled Disruption, and to the beginning of a larger mission.

“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.”

Charles Darwin

Since then, she has worked with hundreds of corporate changemakers and founders worldwide, helping them overcome setbacks and roadblocks as an integral part of the innovation process. Juana-Catalina emphasizes that true innovation is not a singular moment of brilliance but a continuous, iterative journey of discovery, collaboration, and resilience.

As an advisor, Juana-Catalina has inspired executives at renowned organizations, including Stanford Graduate School of Business, Airbus, Thales, McCain Foods, Salesforce, FIFA, Infosys, and Metro Pacific Tollways, among others. 

She served as a Consultant for Stanford GSB Seed (Stanford Institute for Innovation in Developing Economies) and Executive Coach for Stanford GSB LEAD, supporting global executives and entrepreneurs.

Juana-Catalina is the founder of JnC Nova, co-founder of the Circular Disruption Think Tank, and the IMPACT by LEAD community. She also serves as a Board Advisor to several startups and organizations, furthering her commitment to fostering innovation and leadership globally.

Testimonials

I have had the pleasure to work with Juana on a cloud storage project for Freecom. I know Juana as a very good and knowledgeable project manager who has an eye for detail and the ability to see things from both a project manager's and a customer’s perspective. She sets clear project goals and targets, and does everything possible to achieve them. A tough negotiator, but always open and honest in her communication. In addition, she is a very pleasant person to interact with.
Peter de WaalProduct Manager at Safescan
Juana has strong competencies in Product Marketing, Marketing Strategy, and Business Development. Her natural leadership and her capability to adapt extremely quickly to new environments led her to success. She can be both pragmatic and creative, though she focuses on execution and achievement. She knows how to be demanding and get the best of everyone.
Jean-Philippe RuaultSenior Vice President Global Sales – Financial Products and Solutions at ABCorp
Juana can approach the problem-solution concepts from a concrete, practical, and positive perspective. She is a pragmatic visionary who is logical and systemic in her conceptual framework. I had the honor of receiving her business mentorship in 2020-2021. She is experienced at asking key questions to make thinking visible in a tangible fashion. I recommend her to someone looking to create a vision that becomes a reality, aligned with the UN Sustainable Development Goals.
Kate LeeCEO Wellness
I had the honor of working with Juana on a large institutional project that combined digital marketing, contactless payment, and the adoption of new technologies in retail stores across the French market. She is a high-level expert with a strong team spirit. It was a real pleasure to work with someone mastering these fields of expertise and a true lesson about how to legitimize innovation and disruptive services in a nationwide project. During past years, she didn’t hesitate to spend time on start-ups when I asked her if she could mentor the 1K network. My next wish is to work with Juana again, in some capacity, on her new adventure. I am confident it will be a success. Thank you, Juana!
Laurent Bourgitteau-GuiardCo-Ceo & Co Founder Inblocks
It was a great experience working with Juana-Catalina as a mentor on the concept of a project in architecture and construction. It enriched the dialogue and created an exciting brainstorming experience. Business and strategy advice from Juana-Catalina was highly insightful, and her sense of humor, with realistic and pertinent examples, made this exchange vivid and extremely helpful. Although this mentor program took place online, and we’ve met just recently, Juana-Catalina’s energy made me feel like we've had knownknown each other for years.
Elena NikulinaEntrepreneur
Juana joins solid competencies in Strategy and Innovation with a highly professional working attitude and appreciable relational skills. Her extraordinary dedication to her missions yields outstanding effectiveness, and her dynamism and open mindset enable her remarkable versatility.
Claus Hirzmann

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