Unsettled Disruption

Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation

Keynotes, training, and programs designed to equip your organization with the mindset and tools needed to inspire and drive innovation.

Unsettled Disruption

Step-by-Step Guide
for Harnessing the Evolving Path
of Purpose-Driven Innovation

Unsettled Disruption

by Juana Catalina Rodriguez

These days, we speak about “disruptive innovation”, but you may still wonder how I start?

Where do I find disruptive ideas?

Why do some companies not see disruption coming while others have harnessed the power of disruptive innovation?

Unsettled Disruption is a blueprint for companies and businesses of all sizes to adapt, foresee, and overcome potential disruptions in their industry.

Unsettled Disruption is filled with concepts, tools, and examples
of business cases developed over years of experience. Each lesson provides invaluable information necessary to ensure sustained and successful strategies.

Unsettled Disruption explains how to define your strategic purpose as the cornerstone of your innovation journey to join the group of changemakers in creating a sustainable future.

10 things you will learn
from this book

01

Distinguish between innovation and disruption.
02

Define your strategy of becoming a disrupter.
03

Identify the disruption potential in your industry.
04

Understand why companies fail to see disruption coming.
05

Find innovative ideas to serve unattended customers.
06

Master how newcomers harness the power of disruptive innovation.
07

Learn how incumbents came out stronger through self-disruption.
08

Recognize the new wave of disruptors and the ones that flourished during 2020.
09

Design the core elements of your purpose-driven innovation strategy.
10

And most importantly, learn how to apply the Unsettled Disruption framework.

Who is this book for?

This book is for those who want to harness disruptive innovation to create a new and purposeful future, who understand the why, but still need guidance with the what and the how. Unsettled Disruption will give you the strategic guidance and inspiration to drive you and your disruptive innovation journey.

Readers reviews

What experts say

As a leader with a knack for embracing and embellishing change, Unsettled Disruption by Juana-Catalina Rodriguez has given me another grounded and logical approach to "purpose-driven disruptive" thinking. I loved it. For leaders who support collaboration and like to kick the tires of new ideas, read this book ... not once, but twice. And, take lots of notes.

Once every decade you come across a game-changing book, this book is one of them. Juana-Catalina Rodriguez is introducing a new and solid framework on how to disrupt. The framework is applied to examples of both successes and failures of well-known companies. This book is a must-read for all executives and founders who want to fully understand disruption.

Kudos to Juana-Catalina for talking about disruption in a transparent and honest way. Her approach to innovation thinking using different frameworks to truly break away from analysis paralysis is mesmerizing. This is a highly recommended book for anyone who is trying to change paradigms and venture into doing something great.

With her practical unsettled disruption framework, Juana-Catalina empowers you to become a real disruptor of any sector.

Juana-Catalina's book " Unsettled Disruption" has a lot of relevance in the times we are living in. Purpose-driven innovations are three "easy to pronounce" words but very hard to practice and deliver. Fortunately, Juana-Catalina's book makes the process easy to understand and administer. Right from the nuances to disruptive innovation, the frameworks and the future, this book has it all and comes from the experience of a thought leader and provoker.