July 2020

Honing on Jobs-To-Be-Done? lead your way into disruptive innovation

“People don’t simply buy products or services; they hire them to make progress in specific circumstances.” Clayton Christensen During the pandemic lockdown, we adopted a dog. The newcomer spent hours trying to catch the little lizards in the garden without any luck. I guess he could wish for an easier or faster way to catch them, but he enjoyed the journey. I remember the last time we had a lizard in the house. I took some paper and Tupperware and caught the lizard to put it safely back in the garden. As we live in a rural area and this

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How Disruptive Innovation is changing the face of new business strategies?

In the current uncertain times, many companies face the test of redefining their strategy in a short time frame, not even weeks but days. This redefinition had become the only solution to economic pressure and the way the consumer has started to think. Getting a better understanding of disruptive innovation will help you define your new strategy of becoming a disrupter or avoiding being disrupted or better scanning different opportunities and path your way to what’s next. Not easy to answer, how to put together technology, customer value and experience, new business models and value chain models, and an out

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