Juana-Catalina Rodriguez

April 2020

10 key strategies to help entrepreneurs fight through the COVID-19 crisis

28 April 2020 No Comments

Just a few days into the lockdown, I got a call from Sophie, she was furious and frustrated as she has been working for the last year to develop a wonderful “atelier” to share her passion for handcrafts. Her place was just launched in January, but after less than 1 month of operations, everything was suddenly stopped. On another side, there was a touch of mixed feelings as she was also thankful to be safe at home with her family in these uncertain times. During the first two weeks of the lockdown, Sophie was dumbstruck, as a solo entrepreneur she

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How to prepare for an empathy interview that dig out the real user experience and emotions

27 April 2020 No Comments

Empathy interviews are the basic cornerstone of Design Thinking, by understanding another person’s point of view, thoughts, feelings, and motivations; we can identify the choices that a person makes and his or her behavioral traits. This helps us to create a solution that answers the needs of our customers. Therefore, it is of essence that we understand their stories, as they reveal personal insights and feelings that we can just be aware of by interacting with our end users. All this can be achieved through an empathy interview. This article will give you the details about how to prepare a

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COVID-19 today fear and confusion. Afterthought, time to learn, adapt and help!

9 April 2020 No Comments

I’m writing this from my home in France, stuck in a Hollywood-ish lockdown for the last four weeks, waiting for the hero of the movie to break the rut. We do not have a complete understanding of what is happening and what will happen in the near future. My 5-year-old son has even learned the term COVID-19 or better “Mom, it is is because of the coronavirus”, sometimes he explains to me. This morning he came up with a baffling question, “Mom when he will be able to go back to school?”  This is a question, one that cannot be

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