Strategy

Five companies you ought to know that harness innovation by starting with why

COVID-19 pandemic has forced the world towards advancement. Businesses that abide by it are progressing despite the imposed restrictions, while others are paying no heed to the survival requisites have met their fate -shut down. In straightforward terms, for businesses to stay in the market if not the same as they were, they have to adopt an in-depth transformation, including digitalization, value chain disruption, and increased customer focus. Although that alone is not enough, this is becoming the basic requirements of the current time. ” Very few people or companies can clearly articulate WHY they do WHAT they do. By

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Here’s how incumbents welcome disruptive innovation to come out stronger

In 2007, I was in charge of building the three years strategic plan for a double a company that boasted double-digit growth for more than 10 years thanks to its hardware technology. The technology in question was getting commoditized by Chinese manufacturers. Soon, the trends changed and favored an approach dominated by software. Sounds familiar? Many industries have been affected by digitalization, and this is not going to stop any time soon. So, the strategic challenge was how to prepare for such disruptive forces while protecting the company position, revenue, and brand. This transformation should be combined with an understanding

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10 key strategies to help entrepreneurs fight through the COVID-19 crisis

Just a few days into the lockdown, I got a call from Sophie, she was furious and frustrated as she has been working for the last year to develop a wonderful “atelier” to share her passion for handcrafts. Her place was just launched in January, but after less than 1 month of operations, everything was suddenly stopped. On another side, there was a touch of mixed feelings as she was also thankful to be safe at home with her family in these uncertain times. During the first two weeks of the lockdown, Sophie was dumbstruck, as a solo entrepreneur she

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The difference between a great idea and a success, start with your strategy to create and capture value FIRST

Imagine for a minute that you’re one of the Airbnb founders that have put up an exciting story for the new economy and platforms era. Their story is about iterating to find the right strategy to disrupt an existing market with a compelling value proposition. A mix of opportunity, customer insights and an innovative way of solving a unique century-old problem. Just think, consumers were looking for an affordable place to stay anywhere on the planet and people who owned extra space in their home wanted to make some extra money and Boom came Airbnb as a solution. We could

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