December 2021

Unsettled Disruption

The Immediate Need Of Getting Disruptive Innovation Right

“If you allow the fear of failure to become a barrier, you’re already putting roadblocks in your way.” Richard Branson It was the late’90s. I was working in a company that was the market leader of French fries across all regions, selling our products to big chains like McDonald’s, Burger King, and Wendy’s. We got around 80 percent of supermarket shelf space. Our position was very comfortable, and frozen French fries represented 95 percent of our business. I had recently been named marketing director of the Andean region. The regional CEO came, very worried, to my office that morning. He’d

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