September 2019

Empathy, the keystone of Design Thinking, techniques to succeed and why do we fail to be user-centric?

In our previous article, we described how design thinking built upon empathy and intuition to identify critical user requirements and define imaginative ways to resolve their needs. In this post, we are going deeper into this user-centered process as the keystone to conceive and create a successful innovative product, service, or process. We see how several companies are using tools like Big data and AI to offer solutions to ever-changing user requirements based on technological advancements. They have cracked the code of customization and believe that every customer is unique and a single solution does not fit all. On the

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In the new customer-centric era, what all the design thinking fuss is about?

Last year right in the middle of a design thinking corporate training, a friend and colleague asked me “ Juana, what all this fuss about design thinking now? This whole is not a new concept as we had implemented this method ourselves while digging it out in the fields of South Africa, some 10 years ago” she said.  As part of our intrapreneur’s series we are now moving into design thinking principles and tools, let’s start by digging into some reasons what all the design thinking fuss is about? Gone Is The Era Of The Product For the past century,

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Real-life lessons about failure, the key to grow and innovate!

During an interview in the past, in a beautiful Paris evening, I was going on and on about the peaks of my success during my career. The interviewer then threw me off with a surprising question “So, tell me about your failures?” For a moment, my impulsive brain wanted to answer that I have never had a failure but then the truth came out in the form of the evident “ any success story was preceded by a series of failures”. The astonishment on his face was greater than the fresh evening air as he expected another answer, maybe! This

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