January 2022

While some make no distinction between good ideas and innovation, there are several pit stops in an entrepreneurship journey. Global and local markets are becoming highly saturated and volatile. This increased competition and changes in consumer behavior have pushed businesses to innovate within their realm. Yet, when talking about finding ways to make a difference, most companies believe that the answer to innovation lies in brainstorming more ideas. According to the Massachusetts Institute Technology experts, innovation can be defined as the “process of taking an idea from inception impact.” While simplistic, this definition truly captures the gist of innovation and helps differentiate