August 2020

5 most common jobs-to-be-done challenges and how to pave the way for successful disruption

As we have seen in previous disruption posts, companies such as Blockbuster, Kodak, Blackberry, Nokia, customer Jobs-to-be-done was the hard-learned lesson that product managers, developers, marketers, and innovators need to adopt to enter a new paradigm about the real meaning of value-for-customers. The value of a product is not about the physical features only. Instead, it is the ability of what the product does for the end-customer. Hence, it is the need of the hour that innovators start producing products that help customers achieve their goals and objectives; in other words, make their lives better. ’Jobs To Be Done’ provides a way of understanding

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