Juana-Catalina Rodriguez

Business Model

Reinventing Towards A Circular Business Model: The Challenges

19 July 2021 No Comments

Last week, I listened to the news about temperature records, the gulf Mexico fire, and the rise of the delta variant. Like many of us, I wonder what we can do to change. Yet, as the global population increases and the demand for raw materials expands exponentially, the supplies are decreasing, and the planet is warming us about the limits of our linear model. For that purpose, we need to increase awareness and join our effort to disrupt the current model and move towards a “humanity model.” We all have the power to change and contribute to this transformation. It’s

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One step towards Sustainable Future – The Circular Business Model

6 July 2021 No Comments

Yesterday evening, I was listening to the news about temperature records, the gulf Mexico fire, and the rise of the delta variant. Like many of us, I wonder what we can do to change. Yet, as the global population increases and the demand for raw materials expands exponentially, the supplies are decreasing, and the planet is warming us about the limits of our linear model. For that purpose, we have to move towards a “humanity model” of lifestyle in which we progressively eliminate waste. So I decided to pin my pen again and continue sharing this movement towards the circular

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How a business model evolves while harnessing the power of disruptive innovation? Eight examples that will inspire you

1 June 2021 No Comments

That evening of 2007 autumn, I was digging into Chris Anderson’s book “Free” [97], searching for inspiration to support a new business model proposal. We were launching a novel offer, and it was required to revamp our original model. So, I was going to present to the innovation board a “freemium model,” which was a disruptive approach at that time for a very traditional company. After almost 12 years, I faced the same challenge while proposing a customer move on from their initial one-set-up-fee model to a subscription model. It took me three months to convince him. I was lucky enough

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Fashion should not be about fast but about investing in style – The Future of Fashion Is Circular

23 February 2021 No Comments

Let’s face it; we all have been there buying a handful of clothes off the ‘sale’ rack just because we were getting three T-shirts within the price of two. But most of the time, we ended up using those discounted T-shirts merely once. Have you ever thought about what will happen to the worn-out T-shirts, handbags, or sneakers which you discard for being no longer wearable? Chances are, you probably haven’t. Of course, that isn’t always the case. A pair of gloves that you bought for your granny ends up in your wardrobe after her death holds great emotional value,

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