Juana-Catalina Rodriguez

Design Thinking

Why should we use Systems Thinking to identify the root causes of problems and new opportunities

30 November 2020 No Comments

Do you know that the first tree in the history of Earth’s utopia made its debut just 300 million years ago? That’s not even the third quarter of the Earth’s age. As you walk through the woods, you may get an impression that the surrounding trees are all very individual, passive entities. However, over million years, the species of trees have evolved, from a leafless, stunted, fern-like tree that first came into being to over 60,000 species of trees on Earth extensively spread out as a linked and interconnected network. Understanding the System as a Whole In the beautifully penned down

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How to prepare for an empathy interview that dig out the real user experience and emotions

27 April 2020 No Comments

Empathy interviews are the basic cornerstone of Design Thinking, by understanding another person’s point of view, thoughts, feelings, and motivations; we can identify the choices that a person makes and his or her behavioral traits. This helps us to create a solution that answers the needs of our customers. Therefore, it is of essence that we understand their stories, as they reveal personal insights and feelings that we can just be aware of by interacting with our end users. All this can be achieved through an empathy interview. This article will give you the details about how to prepare a

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Three compelling keys for driving sustainable growth through human-centered design

18 October 2019 No Comments

In our previous article, we described design thinking as a systematic approach to solve a problem, as a process that starts with a deep understanding of customer “empathy” as a fundamental step to ideate a better solution for our customers. The design thinking approach acknowledges that we don’t need to get it right the first time. It is “iterative” moving from prototyping, to testing, then we can go back to our customers to validate our hypothesis and assumptions and starting over again.  As we are looking for real innovation that generates growth. The inner understanding of our customers will boost creativity.

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Empathy, the keystone of Design Thinking, techniques to succeed and why do we fail to be user-centric?

28 September 2019 No Comments

In our previous article, we described how design thinking built upon empathy and intuition to identify critical user requirements and define imaginative ways to resolve their needs. In this post, we are going deeper into this user-centered process as the keystone to conceive and create a successful innovative product, service, or process. We see how several companies are using tools like Big data and AI to offer solutions to ever-changing user requirements based on technological advancements. They have cracked the code of customization and believe that every customer is unique and a single solution does not fit all. On the

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In the new customer-centric era, what all the design thinking fuss is about?

19 September 2019 No Comments

Last year right in the middle of a design thinking corporate training, a friend and colleague asked me “ Juana, what all this fuss about design thinking now? This whole is not a new concept as we had implemented this method ourselves while digging it out in the fields of South Africa, some 10 years ago” she said.  As part of our intrapreneur’s series we are now moving into design thinking principles and tools, let’s start by digging into some reasons what all the design thinking fuss is about? Gone Is The Era Of The Product For the past century,

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