Juana-Catalina Rodriguez

Disruptive Innovation

It is Time To Rethink Our Relation With Plastic Packaging Towards A Sustainable Future

26 January 2021 No Comments

Could you imagine a world without plastic? Not really, since plastic has become an item of everyday usage in our lives. However, let’s remind that before 1907, humanity has survived without it. Today, the rate at which we use plastic products is astonishing. A massive amount of plastic production is taking place to meet the growing demand based on our consumption. The situation is further fueled because we dispose of single-use plastic after using it for a few minutes. Using it to store food to deliver products or even as utensils, plastic plays a vital function in our modern economy

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Innovation’s Time is Now – Circular Economy Is Paving the Way

24 November 2020 No Comments

Visiting my mother 3 years ago handed me some lessons on circular design principles. Long story short, I saw her using a 30-year-old fridge, to which I inquired why not to buy a new one in so long. She explained that fridges these days are expensive and not good quality to last as long as her old fridge. If she were to purchase a new one, she’d eventually have to buy another in 5–7 years. I realized that she was right. Today, not many things are designed to sustain over a more extended time, unlike my mother’s old fridge. Planned

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What Is Circular Economy and Why Should You Adopt It?

10 November 2020 No Comments

The “Indigenous Perceptions Of The Human–Nature Relationship” paper describes how indigenous inhabitants believe in having a shared ancestry and origin with nature. For them, life anywhere is only possible when the inhabitants consider the natural constituents of an ecosystem surrounding them as their kin or relatives. In such an environment, the two life forms affect each other, which in turn enhances the ecosystem. The Maori culture of New Zealand is a contemporary example where humans and nature are profoundly related and are considered equally interdependent. Their way of life is abreast of the modern sustainable life and conservation of natural

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Five companies you ought to know that harness innovation by starting with why

20 October 2020 No Comments

COVID-19 pandemic has forced the world towards advancement. Businesses that abide by it are progressing despite the imposed restrictions, while others are paying no heed to the survival requisites have met their fate -shut down. In straightforward terms, for businesses to stay in the market if not the same as they were, they have to adopt an in-depth transformation, including digitalization, value chain disruption, and increased customer focus. Although that alone is not enough, this is becoming the basic requirements of the current time. ” Very few people or companies can clearly articulate WHY they do WHAT they do. By

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Here’s how incumbents welcome disruptive innovation to come out stronger

6 October 2020 No Comments

In 2007, I was in charge of building the three years strategic plan for a double a company that boasted double-digit growth for more than 10 years thanks to its hardware technology. The technology in question was getting commoditized by Chinese manufacturers. Soon, the trends changed and favored an approach dominated by software. Sounds familiar? Many industries have been affected by digitalization, and this is not going to stop any time soon. So, the strategic challenge was how to prepare for such disruptive forces while protecting the company position, revenue, and brand. This transformation should be combined with an understanding

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5 most common jobs-to-be-done challenges and how to pave the way for successful disruption

24 August 2020 No Comments

As we have seen in previous disruption posts, companies such as Blockbuster, Kodak, Blackberry, Nokia, customer Jobs-to-be-done was the hard-learned lesson that product managers, developers, marketers, and innovators need to adopt to enter a new paradigm about the real meaning of value-for-customers. The value of a product is not about the physical features only. Instead, it is the ability of what the product does for the end-customer. Hence, it is the need of the hour that innovators start producing products that help customers achieve their goals and objectives; in other words, make their lives better. ’Jobs To Be Done’ provides a way of understanding

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Honing on Jobs-To-Be-Done? lead your way into disruptive innovation

9 July 2020 No Comments

“People don’t simply buy products or services; they hire them to make progress in specific circumstances.” Clayton Christensen During the pandemic lockdown, we adopted a dog. The newcomer spent hours trying to catch the little lizards in the garden without any luck. I guess he could wish for an easier or faster way to catch them, but he enjoyed the journey. I remember the last time we had a lizard in the house. I took some paper and Tupperware and caught the lizard to put it safely back in the garden. As we live in a rural area and this

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How Disruptive Innovation is changing the face of new business strategies?

1 July 2020 3 Comments

In the current uncertain times, many companies face the test of redefining their strategy in a short time frame, not even weeks but days. This redefinition had become the only solution to economic pressure and the way the consumer has started to think. Getting a better understanding of disruptive innovation will help you define your new strategy of becoming a disrupter or avoiding being disrupted or better scanning different opportunities and path your way to what’s next. Not easy to answer, how to put together technology, customer value and experience, new business models and value chain models, and an out

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If you want to go fast, go alone. If you want to go far, go together. Howard teaches us how to transform a company from the inside!

12 June 2020 No Comments

Last month, I had a great opportunity to interview Howard who shared his passion for finding new ways of doing things, innovation, and continuous learning. The keys to his success as a change agent by helping others to grow. Howard works in one of the largest insurance and asset management companies in Europe. His company was part of a well-known financial group that spin-off its insurance and asset management business in 2014. After the 2008 financial crisis, Howard’s company has been facing changing market conditions not to mention the recent pandemic. First, the amount of regulation increased considerably, which bloated

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7 ways the face of retailing is changing during COVID-19 times

17 May 2020 No Comments

We keep talking about being customer-centric, and retail is where the rubber hits the road, as it used to be the place where products meet real customers. This highly fragmented industry represented in 2019 more than $26 trillion worldwide sales. If we go back 200 years, all retail was a small “mom-and-pop store” business. Their “Good Morning Madame Smith” business model was based on customer intimacy. The merchants knew their customers by name, made recommendations on what they might want to buy, and extended credit. Then, at the beginning of the 19th century, a new business model was introduced by department stores

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