August 10, 2021

Out of ideas? 3 Proven Tips To Unleash Your Creativity To The Next Level

It was a dusky afternoon. I was having a coffee with my friend, and we were discussing my next innovation project. The challenge was how we could improve the in-store user experience by connecting online and offline worlds. It was 2007, and at that time, Amazon Go was nowhere on the map. I was excited to share what was on my mind — the Amazon-like experience of combining physical and digital elements to enhance user experience phenomenally by using smartphones. I rambled on with the details, describing some loose ends and unrealistic goals with the project that our team had thought

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