Empathy, the keystone of Design Thinking, techniques to succeed and why do we fail to be user-centric?

In our previous article, we described how design thinking built upon empathy and intuition to identify critical user requirements and define imaginative ways to resolve their needs. In this post, we are going deeper into this user-centered process as the keystone to conceive and create a successful innovative product, service, or process. We see how several companies are using tools like Big data and AI to offer solutions to ever-changing user requirements based on technological advancements. They have cracked the code of customization and believe that every customer is unique and a single solution does not fit all. On the

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