5 most common jobs-to-be-done challenges and how to pave the way for successful disruption
24 August 2020
No Comments
As we have seen in previous disruption posts, companies such as Blockbuster, Kodak, Blackberry, Nokia, customer Jobs-to-be-done was the hard-learned lesson that product managers, developers, marketers, and innovators need to adopt to enter a new paradigm about the real meaning of value-for-customers. The value of a product is not about the physical features only. Instead, it is the ability of what the product does for the end-customer. Hence, it is the need of the hour that innovators start producing products that help customers achieve their goals and objectives; in other words, make their lives better. ’Jobs To Be Done’ provides a way of understanding
