Juana-Catalina Rodriguez

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Disruptive Innovation

Food and circular economy, three initiatives paving the way towards a sustainable system

15 December 2020 No Comments

Most of us recall this said, “Tell me what you eat, and I will tell you who you are.” Humanity has a profound relationship with food. Food is part of our identity and essential to our survival at the most basic level. Food brings joy and takes a fundamental place in cultures worldwide, often as the centerpiece of celebrations and festivities. In fact, when people asked me what I miss the most from my country, naturally, family and friends come first, but the second priority that comes to my mind is “food.” Over the last 200 years, the food industry has

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Innovation’s Time is Now – Circular Economy Is Paving the Way

24 November 2020 No Comments

Visiting my mother 3 years ago handed me some lessons on circular design principles. Long story short, I saw her using a 30-year-old fridge, to which I inquired why not to buy a new one in so long. She explained that fridges these days are expensive and not good quality to last as long as her old fridge. If she were to purchase a new one, she’d eventually have to buy another in 5–7 years. I realized that she was right. Today, not many things are designed to sustain over a more extended time, unlike my mother’s old fridge. Planned

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Five companies you ought to know that harness innovation by starting with why

20 October 2020 No Comments

COVID-19 pandemic has forced the world towards advancement. Businesses that abide by it are progressing despite the imposed restrictions, while others are paying no heed to the survival requisites have met their fate -shut down. In straightforward terms, for businesses to stay in the market if not the same as they were, they have to adopt an in-depth transformation, including digitalization, value chain disruption, and increased customer focus. Although that alone is not enough, this is becoming the basic requirements of the current time. ” Very few people or companies can clearly articulate WHY they do WHAT they do. By

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Here’s how incumbents welcome disruptive innovation to come out stronger

6 October 2020 No Comments

In 2007, I was in charge of building the three years strategic plan for a double a company that boasted double-digit growth for more than 10 years thanks to its hardware technology. The technology in question was getting commoditized by Chinese manufacturers. Soon, the trends changed and favored an approach dominated by software. Sounds familiar? Many industries have been affected by digitalization, and this is not going to stop any time soon. So, the strategic challenge was how to prepare for such disruptive forces while protecting the company position, revenue, and brand. This transformation should be combined with an understanding

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5 most common jobs-to-be-done challenges and how to pave the way for successful disruption

24 August 2020 No Comments

As we have seen in previous disruption posts, companies such as Blockbuster, Kodak, Blackberry, Nokia, customer Jobs-to-be-done was the hard-learned lesson that product managers, developers, marketers, and innovators need to adopt to enter a new paradigm about the real meaning of value-for-customers. The value of a product is not about the physical features only. Instead, it is the ability of what the product does for the end-customer. Hence, it is the need of the hour that innovators start producing products that help customers achieve their goals and objectives; in other words, make their lives better. ’Jobs To Be Done’ provides a way of understanding

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Honing on Jobs-To-Be-Done? lead your way into disruptive innovation

9 July 2020 No Comments

“People don’t simply buy products or services; they hire them to make progress in specific circumstances.” Clayton Christensen During the pandemic lockdown, we adopted a dog. The newcomer spent hours trying to catch the little lizards in the garden without any luck. I guess he could wish for an easier or faster way to catch them, but he enjoyed the journey. I remember the last time we had a lizard in the house. I took some paper and Tupperware and caught the lizard to put it safely back in the garden. As we live in a rural area and this

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How Disruptive Innovation is changing the face of new business strategies?

1 July 2020 3 Comments

In the current uncertain times, many companies face the test of redefining their strategy in a short time frame, not even weeks but days. This redefinition had become the only solution to economic pressure and the way the consumer has started to think. Getting a better understanding of disruptive innovation will help you define your new strategy of becoming a disrupter or avoiding being disrupted or better scanning different opportunities and path your way to what’s next. Not easy to answer, how to put together technology, customer value and experience, new business models and value chain models, and an out

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6 heart-wrenching lessons from companies that failed to handle disruption

28 August 2019 No Comments

Falling off the perch is not a nice feeling as an individual or a company. However, falling is a trait of warriors and rising after a fall is a hobby for champions. For this to happen, an individual or a company needs to be sitting right up to the pile of all other competitors for a number of years to lose track and fall so viciously, that the fall usually ends up in a bankruptcy file. For a new business, there can be a number of reasons causing disruptions, however, a seasoned business is not easily brought to the ground. Let’s

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