In the new customer-centric era, what all the design thinking fuss is about?
Last year right in the middle of a design thinking corporate training, a friend and colleague asked me “ Juana, what all this fuss about design thinking now? This whole is not a new concept as we had implemented this method ourselves while digging it out in the fields of South Africa, some 10 years ago” she said. As part of our intrapreneur’s series we are now moving into design thinking principles and tools, let’s start by digging into some reasons what all the design thinking fuss is about? Gone Is The Era Of The Product For the past century,