Imagine for a minute that you’re one of the Airbnb founders that have put up an exciting story for the new economy and platforms era. Their story is about iterating to find the right strategy to disrupt an existing market with a compelling value proposition. A mix of opportunity, customer insights and an innovative way of solving a unique century-old problem. Just think, consumers were looking for an affordable place to stay anywhere on the planet and people who owned extra space in their home wanted to make some extra money and Boom came Airbnb as a solution. We could
In our previous article, we described design thinking as a systematic approach to solve a problem, as a process that starts with a deep understanding of customer “empathy” as a fundamental step to ideate a better solution for our customers. The design thinking approach acknowledges that we don’t need to get it right the first time. It is “iterative” moving from prototyping, to testing, then we can go back to our customers to validate our hypothesis and assumptions and starting over again. As we are looking for real innovation that generates growth. The inner understanding of our customers will boost creativity.
In our previous article, we described how design thinking built upon empathy and intuition to identify critical user requirements and define imaginative ways to resolve their needs. In this post, we are going deeper into this user-centered process as the keystone to conceive and create a successful innovative product, service, or process. We see how several companies are using tools like Big data and AI to offer solutions to ever-changing user requirements based on technological advancements. They have cracked the code of customization and believe that every customer is unique and a single solution does not fit all. On the
Last year right in the middle of a design thinking corporate training, a friend and colleague asked me “ Juana, what all this fuss about design thinking now? This whole is not a new concept as we had implemented this method ourselves while digging it out in the fields of South Africa, some 10 years ago” she said. As part of our intrapreneur’s series we are now moving into design thinking principles and tools, let’s start by digging into some reasons what all the design thinking fuss is about? Gone Is The Era Of The Product For the past century,
Are you wondering why you need to hone your critical thinking skills as an intrapreneur? In this blog, we are going to discuss the importance of sharpening critical thinking skills and benefits. Josh’s Story reminded us of the importance of honing critical thinking skills and so my 5 years old son did. We were reading his goodnight story that happens to have an episode of a knight fighting with some terrible monster. Of course, the knight won the battle. My son asked me: Mom, and the monster died? Without thinking twice I answered, “no my dear, he will recover.” He