Juana-Catalina Rodriguez

Juana Rodriguez

One step towards Sustainable Future – The Circular Business Model

6 July 2021 No Comments

Yesterday evening, I was listening to the news about temperature records, the gulf Mexico fire, and the rise of the delta variant. Like many of us, I wonder what we can do to change. Yet, as the global population increases and the demand for raw materials expands exponentially, the supplies are decreasing, and the planet is warming us about the limits of our linear model. For that purpose, we have to move towards a “humanity model” of lifestyle in which we progressively eliminate waste. So I decided to pin my pen again and continue sharing this movement towards the circular

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Fixed Vs. Growth Mindset – power up your innovation potential to outsmart the hare as the tortoise did

8 June 2021 No Comments

Do you remember the famous fable of “The Hare and the Tortoise” [1]? How the hare, being naturally born faster, lost a won battle from the tortoise and set an example for the world to make conflicting interpretations? As children, “The Tortoise and the Hare” fable has always been one of my favorites. But there is still a lesson in that story that I didn’t grasp completely, or maybe I did—the prominent portrayal of the growth mindset. If the tortoise were anywhere like most of us, he would have instantly thought, “I’m too slow to win the race with the

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How a business model evolves while harnessing the power of disruptive innovation? Eight examples that will inspire you

1 June 2021 No Comments

That evening of 2007 autumn, I was digging into Chris Anderson’s book “Free” [97], searching for inspiration to support a new business model proposal. We were launching a novel offer, and it was required to revamp our original model. So, I was going to present to the innovation board a “freemium model,” which was a disruptive approach at that time for a very traditional company. After almost 12 years, I faced the same challenge while proposing a customer move on from their initial one-set-up-fee model to a subscription model. It took me three months to convince him. I was lucky enough

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Fashion should not be about fast but about investing in style – The Future of Fashion Is Circular

23 February 2021 No Comments

Let’s face it; we all have been there buying a handful of clothes off the ‘sale’ rack just because we were getting three T-shirts within the price of two. But most of the time, we ended up using those discounted T-shirts merely once. Have you ever thought about what will happen to the worn-out T-shirts, handbags, or sneakers which you discard for being no longer wearable? Chances are, you probably haven’t. Of course, that isn’t always the case. A pair of gloves that you bought for your granny ends up in your wardrobe after her death holds great emotional value,

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It is Time To Rethink Our Relation With Plastic Packaging Towards A Sustainable Future

26 January 2021 No Comments

Could you imagine a world without plastic? Not really, since plastic has become an item of everyday usage in our lives. However, let’s remind that before 1907, humanity has survived without it. Today, the rate at which we use plastic products is astonishing. A massive amount of plastic production is taking place to meet the growing demand based on our consumption. The situation is further fueled because we dispose of single-use plastic after using it for a few minutes. Using it to store food to deliver products or even as utensils, plastic plays a vital function in our modern economy

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Food and circular economy, three initiatives paving the way towards a sustainable system

15 December 2020 No Comments

Most of us recall this said, “Tell me what you eat, and I will tell you who you are.” Humanity has a profound relationship with food. Food is part of our identity and essential to our survival at the most basic level. Food brings joy and takes a fundamental place in cultures worldwide, often as the centerpiece of celebrations and festivities. In fact, when people asked me what I miss the most from my country, naturally, family and friends come first, but the second priority that comes to my mind is “food.” Over the last 200 years, the food industry has

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Why should we use Systems Thinking to identify the root causes of problems and new opportunities

30 November 2020 No Comments

Do you know that the first tree in the history of Earth’s utopia made its debut just 300 million years ago? That’s not even the third quarter of the Earth’s age. As you walk through the woods, you may get an impression that the surrounding trees are all very individual, passive entities. However, over million years, the species of trees have evolved, from a leafless, stunted, fern-like tree that first came into being to over 60,000 species of trees on Earth extensively spread out as a linked and interconnected network. Understanding the System as a Whole In the beautifully penned down

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Innovation’s Time is Now – Circular Economy Is Paving the Way

24 November 2020 No Comments

Visiting my mother 3 years ago handed me some lessons on circular design principles. Long story short, I saw her using a 30-year-old fridge, to which I inquired why not to buy a new one in so long. She explained that fridges these days are expensive and not good quality to last as long as her old fridge. If she were to purchase a new one, she’d eventually have to buy another in 5–7 years. I realized that she was right. Today, not many things are designed to sustain over a more extended time, unlike my mother’s old fridge. Planned

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What Is Circular Economy and Why Should You Adopt It?

10 November 2020 No Comments

The “Indigenous Perceptions Of The Human–Nature Relationship” paper describes how indigenous inhabitants believe in having a shared ancestry and origin with nature. For them, life anywhere is only possible when the inhabitants consider the natural constituents of an ecosystem surrounding them as their kin or relatives. In such an environment, the two life forms affect each other, which in turn enhances the ecosystem. The Maori culture of New Zealand is a contemporary example where humans and nature are profoundly related and are considered equally interdependent. Their way of life is abreast of the modern sustainable life and conservation of natural

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Five companies you ought to know that harness innovation by starting with why

20 October 2020 No Comments

COVID-19 pandemic has forced the world towards advancement. Businesses that abide by it are progressing despite the imposed restrictions, while others are paying no heed to the survival requisites have met their fate -shut down. In straightforward terms, for businesses to stay in the market if not the same as they were, they have to adopt an in-depth transformation, including digitalization, value chain disruption, and increased customer focus. Although that alone is not enough, this is becoming the basic requirements of the current time. ” Very few people or companies can clearly articulate WHY they do WHAT they do. By

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