March 29, 2022

Seven Stunning Lessons From How Toys “R” Us Failed To Handled Disruption

Why do some companies not see disruption coming while others harness the power of disruptive innovation? I remember my first visit to a Toys “R” Us store in New York. I was impressed with their product endcaps, massive inventory, and spectrum of merchandise. In the end, nostalgia couldn’t save them. Instead, the once-mighty retailer struggled to keep up with changing consumer trends, environment, and technology. As a result, the company lost $2.4 billion in 2017 and filed for bankruptcy in September 2018. Like Toys “R” Us, Blockbuster, and many other entrepreneurs, we see more companies missing the disruptive innovation opportunity

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