April 27, 2020

How to prepare for an empathy interview that dig out the real user experience and emotions

Empathy interviews are the basic cornerstone of Design Thinking, by understanding another person’s point of view, thoughts, feelings, and motivations; we can identify the choices that a person makes and his or her behavioral traits. This helps us to create a solution that answers the needs of our customers. Therefore, it is of essence that we understand their stories, as they reveal personal insights and feelings that we can just be aware of by interacting with our end users. All this can be achieved through an empathy interview. This article will give you the details about how to prepare a

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