August 7, 2019

Almost 88% of the companies that composed the Fortuna 500 are no longer listed, some were acquired or no longer significant. According to Professor Richard Foster from Yale University,  the average lifespan of a company has decreased by more than 50 years in the last century. That is from 67 years in the 1920s to just 15 years today. If we check the global brand ranking, that lists the companies we perceive as being the ‘most’ innovative, on the top of the list we find “Apple, Google, and Amazon”, and those that fail to innovate eventually will exit the list