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As a leader with a knack for embracing and embellishing change, Unsettled Disruption by Juana-Catalina Rodriguez has given me another grounded and logical approach to "purpose-driven disruptive" thinking. I loved it. For leaders who support collaboration and like to kick the tires of new ideas, read this book ... not once, but twice. And, take lots of notes.
Once every decade you come across a game-changing book, this book is one of them. Juana-Catalina Rodriguez is introducing a new and solid framework on how to disrupt. The framework is applied to examples of both successes and failures of well-known companies. This book is a must-read for all executives and founders who want to fully understand disruption.
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Kudos to Juana-Catalina for talking about disruption in a transparent and honest way. Her approach to innovation thinking using different frameworks to truly break away from analysis paralysis is mesmerizing. This is a highly recommended book for anyone who is trying to change paradigms and venture into doing something great.
With her practical unsettled disruption framework, Juana-Catalina empowers you to become a real disruptor of any sector.
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Juana-Catalina's book " Unsettled Disruption" has a lot of relevance in the times we are living in. Purpose-driven innovations are three "easy to pronounce" words but very hard to practice and deliver. Fortunately, Juana-Catalina's book makes the process easy to understand and administer. Right from the nuances to disruptive innovation, the frameworks and the future, this book has it all and comes from the experience of a thought leader and provoker. Reinventing strategies is a daunting task of unfreezing the status quo, running to the new horizon with innovations and freezing the ways disruption changes businesses for the better. Like many others, I eagerly await the launch of Juana-Catalina’s book and proceed on a journey of understanding the disruptive innovation pathways better.
