This one-page PERSONA template will help you to describe your end-user goals, motivations, needs, pains, with fictional personal details to make the persona a realistic character. Download the following template and start describing your PERSONA.
A persona is a fictional character created to represent your user type, the customer that might use your product or solution. Personas are useful to guide decisions about a service, product or features, interactions, channels, and communication strategy. The “persona” will also help to align vision with your team or to communicate clearly with your investors.
Personas are used throughout the design process to ensure ideas respond to real people’s specific needs. During each session, the persona will remind you of how are you designing for.
Personas can be captured in the one-page description. They are general enough to represent a segment but specific enough to help imagine a real person and their, goals, motivations, needs, pains.