Ready to use framework and templates to practice the art of storytelling and craft your first story brief.
Description :
Human beings, as social creatures who regularly affiliate with strangers, stories are an exclusive means of transmitting information from one individual/group to another. Moreover, as they are emotionally captivating and stirs humans at a personal level, stories engage more parts of the brain and are remembered better than a statement of facts.
Stories can be designed. You just need to start practicing by using the following five steps:
- Define your intended audience and message
- Empathize with your audience needs
- Map your audience “hero” before and after state
- Create the story by drafting the scenario “dramatic arc”
- Test, learn and iterate
