Ready to use framework and templates to practice the art of storytelling and craft your first story brief.
Human beings, as social creatures who regularly affiliate with strangers, stories are an exclusive means of transmitting information from one individual/group to another. Moreover, as they are emotionally captivating and stirs humans at a personal level, stories engage more parts of the brain and are remembered better than a statement of facts.
Stories can be designed. You just need to start practicing by using the following five steps:
Define your intended audience and message
Empathize with your audience needs
Map your audience “hero” before and after state
Create the story by drafting the scenario “dramatic arc”
Test, learn and iterate
Download your free workbook "The Power of Storytelling"