In this eBook, we explain five of the most common challenges that organizations face when looking into the functional, social, and emotional dimensions that explain why customers make the choices they do.
‘Jobs-To-Be-Done’ provides a way of understanding the foundational question of innovation success: what causes a customer to purchase and use a particular product or service? In other words, the value of a product is not about the physical features only. Instead, it is the ability of what the product does for the end customer.
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