The difference between a great idea and a success, start with your strategy to create and capture value FIRST
15 January 2020
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Imagine for a minute that you’re one of the Airbnb founders that have put up an exciting story for the new economy and platforms era. Their story is about iterating to find the right strategy to disrupt an existing market with a compelling value proposition. A mix of opportunity, customer insights and an innovative way of solving a unique century-old problem. Just think, consumers were looking for an affordable place to stay anywhere on the planet and people who owned extra space in their home wanted to make some extra money and Boom came Airbnb as a solution. We could