How a business model evolves while harnessing the power of disruptive innovation? Eight examples that will inspire you
1 June 2021
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That evening of 2007 autumn, I was digging into Chris Anderson’s book “Free” [97], searching for inspiration to support a new business model proposal. We were launching a novel offer, and it was required to revamp our original model. So, I was going to present to the innovation board a “freemium model,” which was a disruptive approach at that time for a very traditional company. After almost 12 years, I faced the same challenge while proposing a customer move on from their initial one-set-up-fee model to a subscription model. It took me three months to convince him. I was lucky enough
